Empowered Staffing is partnered with a leading owner and operator of skilled nursing and assisted living facilities across Wisconsin, Minnesota, and Ohio. Due to the company’s continued growth, they are searching for a Regional Marketing Liaison to help grow the company’s presence throughout the Rochester market and drive census throughout its facilities. What You’ll Do: Build and maintain strong relationships with hospitals, physicians, clinics, rehabilitation centers, and other healthcare providers to increase referrals. Act as a primary point of contact for referral sources, ensuring they understand the company’s offerings and benefits. Review potential patient referrals to ensure they meet the facility’s criteria and are a good fit for the level of care provided. Coordinate with the admissions team and clinical staff to facilitate smooth transitions for incoming residents. Highlight the company’s services, specialties, and unique qualities to both referral sources and families. Coordinate with clinical and operations staff to ensure the facility can meet the needs of prospective residents. Provide insights and feedback to leadership based on interactions with referral sources and prospective residents to improve services and patient care. Monitor referral sources, admission numbers, and overall marketing effectiveness, reporting regularly to management. Analyze trends in admissions, occupancy, and referral patterns to adjust marketing and outreach strategies. Engage in community events, seminars, and networking opportunities to increase brand visibility and attract potential residents. Requirements: Experience building relationships with referral sources and knowledge of area hospitals and local healthcare organizations (preferred). Ability to think strategically, analyze census trends, and adjust sales and marketing plans for maximum impact. Self-motivated and enthusiastic team player with a passion for helping others. Why You’ll Love This Role: Opportunity to join a collaborative team where your ideas are valued and encouraged! Chance to make a positive impact on the lives of residents and their families. The company offers a competitive compensation package and endless opportunities for career growth!
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