Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, assuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior’s well-being.

Job Title: Business Development Director – Senior Living

Compensation: $75,000–$85,000 per year + BONUS

Coverage: Assisted Living, Sheltered Living, and Memory Care

Location: Eden Vista Barrington & Eden Vista Hoffman Estates

Position Summary:

The Business Development Director is a revenue-driving sales professional responsible for generating qualified referral leads that convert to move-ins across Assisted Living, Sheltered Living, and Memory Care communities. This role is laser-focused on building, reactivating, and leveraging referral relationships to consistently produce measurable sales results.

The Business Development Directort operates as a market-facing sales hunter, aggressively expanding referral pipelines, driving urgency with referral partners, and holding themselves accountable to conversion outcomes. This position works in close partnership with on-site Sales Directors to ensure referrals are followed through to move-in and to support community events that directly impact occupancy. The role reports to Regional Director of Sales and Marketing (RDSM).

Core Responsibilities:

Referral Sales & Market Penetration

  • Aggressively develop, manage, and grow a high-performing referral network including hospitals, skilled nursing facilities, rehab centers, senior centers, physicians, case managers, discharge planners, and social workers.
  • Re-establish inactive or underperforming referral relationships and convert them into consistent move-in producers.
  • Execute a disciplined outreach strategy with frequent in-person visits, follow-ups, and targeted sales conversations.
  • Clearly articulate value propositions, competitive advantages, and care capabilities to win referrals over competitors.

Lead Generation & Conversion Accountability

  • Generate a consistent volume of qualified, move-in-ready referrals.
  • Own referral performance by tracking outcomes from referral to tour, assessment, and move-in.
  • Partner closely with Sales Directors, RDSM, RDO and Executive Directors to drive urgency, and maximize conversion rates.
  • Maintain a strong referral pipeline with short lead-to-move-in timelines.

Community Sales Support & Events

  • Actively support Sales Directors with on-site community events, professional open houses, and referral-focused marketing initiatives.
  • Attend and participate in networking events, healthcare meetings, and industry functions to expand market visibility and lead flow.
  • Represent the organization as a sales-focused, solution-oriented partner in the healthcare community.

Performance Tracking & Reporting

  • Maintain accurate, real-time documentation of referral sources, activity, and outcomes in CRM systems.
  • Analyze referral performance data to identify top producers, gaps, and growth opportunities.
  • Report referral volume, conversion rates, and move-in results on a regular basis.

Success Metrics

  • Performance in this role is measured by:
  • Number of qualified referrals generated
  • Referral-to-move-in conversion rate
  • Total move-ins attributed to referral partners
  • Growth of active referral accounts
  • Contribution to community occupancy goals

Qualifications

  • 3–5+ years of proven success in senior living, healthcare, or referral-based sales/business development.
  • Demonstrated ability to generate leads and close results, not just build relationships.
  • Strong understanding of Assisted Living, Sheltered Living, and Memory Care sales cycles.
  • High level of self-motivation, organization, and follow-through.
  • Excellent communication, negotiation, and presentation skills.
  • Comfortable being measured, coached, and held accountable to results.
  • Valid driver’s license and ability to travel locally.

If you're a results-driven sales professional with a passion for building relationships and helping seniors find the right care, we'd love to hear from you. Join our team and make a meaningful impact while growing your career with a supportive organization that values performance, collaboration, and excellence.

Apply Now

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