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Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, assuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior’s well-being.
Eden Vista Greendale, a well-established and trusted provider in the senior living space and a proud member of Vista Senior Living, is looking for a Director of Sales and Marketing to join our team. The Sales Director is responsible for driving and maintaining high occupancy levels by developing relationships with prospective residents and responsible parties. This position involves executing strategic marketing efforts, guiding prospects through the decision-making process, and effectively presenting the value and services of the community.
Position: Sales Director
Sales & Occupancy Management
- Achieve and maintain optimal occupancy levels through proactive sales strategies.
- Effectively track and manage all prospective customer interactions using CRM software.
- Oversee and manage the full sales pipeline—from initial inquiry to move-in.
- Provide thorough and accurate information regarding the community's features, services, and benefits.
Market Knowledge
- Maintain in-depth knowledge of community offerings and amenities.
- Continuously monitor and analyze local competitors, including pricing, services, and differentiators.
Prospect Engagement
- Build and maintain trusting, consultative relationships with prospective residents and their families.
- Conduct needs assessments to align community offerings with individual preferences.
- Provide personalized tours and introductions to residents and staff to enhance the visitor experience.
Sales Conversion
- Guide prospects through the decision-making process, with regular attempts to close.
- Effectively address and overcome objections to secure move-ins.
- Consistently meet or exceed sales metrics including outbound calls, scheduled tours, and outreach goals.
Community Representation & Outreach
- Represent the community professionally in all external engagements and build strong
- relationships with referral partners.
- Assist in planning and executing on-site and off-site events designed to generate qualified leads and referrals.
- Create and implement quarterly marketing plans to support overall occupancy goals.
Administrative & Team Collaboration
- Maintain regular communication with the Regional Sales Director on progress, goals, and marketing execution.
- Ensure timely and accurate completion of all pre-move-in paperwork and requirements.
- Collaborate with the Director of Nursing to coordinate resident assessments.
- Notify relevant departments of scheduled move-ins and resident needs to ensure a seamless transition.
- Support the move-in process through ongoing communication with families and internal teams.
Education & Experience
- Bachelor’s degree preferred; equivalent experience will be considered.
- Minimum of two years of sales experience, preferably in healthcare, senior living, or pharmaceutical industries.
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